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Menos es más
Con este spot tan bonito y emocionante spanair a querido felicitar las fiestas.
Un año más a vuelto a arrasar en la red, el año pasado fueron más de 850.000 descargas con este otro video.
¡Menos es más!. ¡Enhorabuena, Spanair!
Con pocos medios y mucha ilusión. Una acción navideña excelente para su imagen.
Su organización puede ser la próxima en beneficiarse de una publicidad muy efectiva.
Desde comunicazone ofrecemos un trabajo de calidad, como muestra aquí te dejamos uno de los spot desarrollado íntegramente por Comunicazone.es y una felicitación de Navidad para ti.
Comunicazone nuestra ilusión eres tu.
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.Los anuncios personalizados en vídeos online impulsan el branding
La publicidad en vídeos online se ha convertido en una interesante estrategia para que las marcas atraigan a su audiencia en internet y establezcan una presencia de marca. Y es que, según ha revelado un estudio realizado por Eyeview yKAYAK, los anuncios personalizados en vídeo tienen efectos de branding muy positivos para los anunciantes.
El estudio, se realizó a partir de dos grupos de encuestados. El primero, vio un anuncio genérico de KAYAK, mientras el segundo recibió un anuncio más personalizado, basado en la localización y mostrando ofertas de vuelos en tiempo real.
Los resultados revelaron que la personalización de estos anuncios aumentaron en un 37% la intención de compra, en un 100% la disposición hacia la marca, y en un 73% la fidelidad hacia la marca. Esto se debe a que la personalización de la publicidad sirve para aumentar el recuerdo hacia el anuncio, además de crear un efecto de branding más potente.
En general, los encuestados se mostraron más receptivos hacia los anuncios personalizados. El 66% los percibió positivamente, mientras que sólo el 12% tuvo una reacción negativa ante la relevancia del anuncio. El 22% restante se mostró neutral.
A pesar de la actitud positiva de los consumidores hacia los anuncios personalizados, no hay que olvidar que la personalización es percibida con unamezcla de sentimientos por parte de los usuarios, y es que los datos para que sea posible se recogen a través de datos de audiencias y tecnologías de segmentación.
Por otro lado, un estudio realizado por CrowdScience descubrió que el 41% de los usuarios de internet de todo el mundo están cansados de la publicidad irrelevante; mientras que un 37% sigue desconfiando de los anuncios segmentados o personalizados en función de sus intereses y, especialmente, de su información demográfica o personal.
Unos resultados que generan una situación complicada para los anunciantes. Las marcas tienen que seguir considerando que la predisposición hacia la personalización varía en función de las industrias, ya que los usuarios se sienten más cómodos con anuncios personalizados sobre tiendas, entretenimiento o viajes. Pero servicios financieros o anuncios relacionados con temas de salud llevan a los usuarios a preguntarse cuánto puede llegar a saber una compañía sobre ellos.
DSLR Quick Shooting Tips
DSLR cameras are all the rage these days and rightly so. You can shoot effectively in low light, play with depth of field, and swap out interchangeable lenses. Sometimes though all those buttons and controls can be kind of intimidating. Luckily Vimeo’s own Dave Dugdale made this handy video to help guide your DSLR experience-
Keep in mind that Dave shoots with a Canon T2i camera, so his advice is at times specific to that model. Overall though most DSLRs require you to keep the same general controls in mind when shooting video. Here’s a quick overview of the most basic things to remember when going out to shoot-
1. Resolution and Frame Rate- most DSLR cameras can shoot at least 1280×720 resolution, many go higher to 1920×1080. Depending on your subject matter and your cameras capabilities choose appropriately. If you’re shooting a lot of action try using a higher frame rate like 60 frames per second(fps) since you can play it back in slow motion, in general though 24 or 30fps will do just fine.
2. Shutter Speed- The general rule of thumb to follow is to keep your shutter speed at least twice your frame rate. So if you’re shooting at 24fps your shutter speed should be at least 1/50th of a second. Or if your frame rate is 30fps set the shutter speed to 1/60th of a second. There’s room for experimentation here but in general about twice the fps should give you nice results.
3. F-Stop- When it comes to the aperture you need to think about the depth of field you’d like in your video. Do you want to focus on a main subject with a blurry background or are you shooting a landscape scene where sharp details throughout the frame are important? Decide where you want emphasis to be conveyed and then adjust the f-stop accordingly. Remember the larger the aperture the shallower your depth of field and vice versa. Also keep in mind that in low light, you may have to use a larger aperture setting to get enough light on the image sensor.
4. ISO- The key here is to avoid raising the ISO higher than necessary. If your ISO is too high you’ll start to see noise and your image quality will suffer. For sunny settings 100 should work fine but as you move indoors or shoot at night you’ll have to raise the ISO until you have a decent shutter speed to work with.
5. White Balance - It’s important to make sure you’re capturing colors accurately. You don’t want your images looking too warm (orange/red) or too cold (blue). If you have time the best thing you can do is to customize your white balance on location. Your camera should have a manual white balance mode, alternatively you may be able to set the Kelvin manually. If you’re unsure just go with automatic or an appropriate camera preset like sunny, cloudy, tungsten, etc. While it’s important to get this setting right there are solutions you can try later on in the editing phase, namely color grading.
6. Focus- Your camera has two basic focusing modes, automatic and manual. Now this is a source of some debate, but in general we recommend shooting in manual mode. Automatic focus is great if your subject or object isn’t moving and your camera is stationary but that’s not very common when taking video. Getting used to focusing manually can take some time but it’s a skill you’ll develop with practice.
7. Picture Styles- This will vary from one manufacturer to another but this setting affects how the camera processes varying amounts of light and color in your shot. In general we recommend using either the standard or neutral setting.
Finally don’t forget the obvious! Always have your batteries charged up and memory cards ready for recording. There’s a lot to think about with all this technology, and we haven’t even touched on sound, but keep these basic tips in mind when in doubt and when you have time read the lessons linked throughout for a more detailed explanation of each topic.
One last tip, clean your lens before you press that record button!
by Daniel Hayek
Tagged Tv School, video edición
Painting with Light
Ever notice those commercials where beams of light dance around people or objects to spell out words or make shapes? The ones that look like stop motion, but have cool light streaks around them? Many people refer to it as light painting, and it looks a lot like this:
There are tons of different ways you can incorporate this technique. You could make a music video where the bands members have ribbons of light beaming around them. Or you could give your video life by adding light painting to show character movement. Light painting, can produce some amazing visual results, and with some preparation it may not be as hard as you think.
Here’s what you’ll need:
Stills Camera with manual settings
Tripod
Dark clothing
A light source, preferably a flashlight, LED, glowsticks work pretty well
A friend or partner to help (not necessary but guaranteed to increase the number of laughs)
A dark environment
A fun idea!
Our friends at PhotoJoJo pieced together an awesome guide to the basics.
Lightpainting How-to with Photojojo! from Photojojo loves you on
The process of creating light paintings varies based on what you want to capture. You can make a video card for someone where the words are spelled out, outline objects like in the examples above, or do something really elaborate, like ask someone to marry you in light writing over a couple of city blocks. That’s what Derick Childress did here when he proposed to his now wife, Emily. Derick was kind enough to explain at length exactly how he accomplished such an awesome video.
Here are some technical details to keep in mind-
Turn off your cameras’ auto focus
Set the ISO low (under 400) so the sensor can pick up your light source easily
Adjust your f/stop or aperture to as high as you can get it (e.g. f/18 or f/22). This will prevent other sources, like background street lamps, from showing up in your images
If you want to capture long streaks of light, just take a photo with a long exposure, this means using a slower shutter speed and have some fun dancing around in frame with your light source.
You’ll want to experiment with different shutter speeds, a longer exposure= longer light streaks
If you want to capture a subject along with light streaks, fire the flash on your subject at the beginning of the shot, then enter the frame while you subject remains still and draw away!
Finally, making a video out of these pictures mirrors the steps to create stop motion almost exactly. You can refer to our timelapse lesson here for reference. After you’re done shooting your images, you’ll want to choose the best ones, weed out the rest, and then bring all those images into a video editing program. By placing your images in order you can animate movement, spell out words, or make all sorts of interesting light based shapes.
It will take some practice with your camera and location to get the best results, but done right, you can make some amazing visual works of art!
by Matt Schwarz
Tagged Tv School
Tripod Tricks
The world of video production can be a pricey place. Luckily, there are tons of quick tips and tricks that can help you create professional looking shots for practically nothing! This lesson focuses on the secrets a plain old tripod holds deep within those magical extending legs that can help take your videos to the next level.
Check out this short tutorial we made to help you unlock the secrets of the tripod.
Let’s recap these tips below-Tripod as dolly slider- If you retract one of the legs on a tripod you can use the remaining two legs as pivot points to smoothly move your camera back and forth. This effect can help add motion to a static shot, suspense to a bland scene, or to help emphasize an object. Just remember to carefully pitch your camera forward and back as you lean the the camera. This will help keep your shot level while still giving you that smooth slider effect we all love.
Tripod as crane- Just like the dolly slider trick you again retract one leg and lean the camera on the remaining two. Since you’re trying to emulate a crane shot though, you’ll want to lean the camera far forward, almost to the ground and back. This effect can be exaggerated by extending the tripod to its maximum height. These types of shots are great for revealing moments in a scene or inversely moving from high to low to help emphasize a character or object.
Tripod as steadicam- The weight of your tripod can actually help smooth out your shots. Just open up the legs and grip the tripod from below the camera mount. The extra weight displacement should help keep small shakes to a minimum. This technique takes some practice to get right but with a nice smooth shot your video will look better. If you are unsatisfied with your footage, feel free to add some image stabilization during post. We used Final Cut Pro’s ‘Smoothcam’ filter!
Rubber band for pans- If you take an everyday rubber band and place it on the handle of your tripod you can smooth out your panning shots. The extra tension provided by the rubber band will help make your pan shots smooth instead of jumpy. Just make sure to grip the camera firmly with your other hand as you lead the movement by pulling on the rubber band carefully.
Remember that all tripods are different. Some of you might own a top of the line model while others might be stuck with your family’s old handy-cam tripod. Make do with what you have and keep in mind that making videos is about being creative and solving problems, it’s half the fun! Learning to shoot video isn’t an easy task and these different tricks took us a few times to get just right so practice before using them on a serious video project. Give them a shot though and who knows, maybe you’ll come up with your own tripod tricks.
by Derek Beck
Tagged Tv School
Mastering I.S.O.
Back in the days of yore when everything was black and white, cameras used film. I.S.O. was a measure of the film’s speed. The lower the I.S.O. the less sensitive the film was to light and vice versa. Now that we’re living in the future, most folks use digital cameras rather than film. Digital cameras still have I.S.O. but now it measures the light sensitivity of a sensor instead of film.
Here’s a quick video that explains it even more!
ISO Basics — Photography in (about) 90 Seconds from E. Wilding on Vimeo.
So, now that we’re clear on what I.S.O. is, let’s see what the different I.S.O. settings look like! Leave it to the Vimeo community to upload tons of I.S.O. tests. Here’s an especially good one by Amila C. Kumarasinghe. He uses a very low-light setting to take us from I.S.O. 100 to 6400 on her Canon 60D.
Canon 60D – Low Light Review with All ISO settings (RAW Footage) from Amila C. Kumarasinghe on Vimeo.
If you paid close attention, you’ll see that the higher the I.S.O. the more light the camera picked up, but the image started getting noisy. Digital noise makes the color black look grainy and fuzzy (noisy!). Here’s another test video from Andrew Schär that shows the noise in each of the different I.S.O. settings on a Canon 60D.
Testing Canon’s ISO noise in Video mode on the 60D from Andrew Schär on Vimeo.
So what’s the best way to use I.S.O.? Well, you’ll typically want to choose the lowest I.S.O. that still gives you a good image. In low light situations, you’ll have to bump it up but try to stay below 3200 if you can!
If you have a camera that allows you to change your I.S.O. you’ll usually be able to access it through the menu and it will probably look something like this:

Pro tip… As you’re choosing your I.S.O. there are a few settings, even low ones, that cause more noise and you’ll want to avoid.
Good ISOs: 160, 320, 640, 1250, and 2500
Avoid using: 125, 250, 500, and 1000. These ISO settings create noise and make your footage look grainy.
Tagged Tv School
180 Degree Rule Explained!
Continuity is a big part of filmmaking. If you’re shooting a short film or interview, it’s important to set the scene and establish your characters in space and time in order for the viewer to follow the action. One of the most basic continuity rules is the 180 Degree Rule.
The 180 Degree Rule states that two characters in a scene should always have the same left/right relationship to each other. If you don’t follow the 180 Degree Rule, or break it intentionally, it disrupts the scene disorients the audience. When you break the 180 line, a person who was originally facing left in a scene is all of the sudden facing right. Wait! When did they switch places?
Still not sure on the 180 Degree Rule? Watch this awesome explanation by Peter John Ross.
180 Degree Rule – Moviemaking Technique from Peter John Ross on Vimeo.
Here’s another clip that explains the 180 Degree Rule using a scene from Alfred Hitchcock’s Vertigo. We also see examples of films where directors intentionally break the rule!
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When you shoot a scene with actors imagine a line extending out between them. You can move your camera anywhere along that line, as long as you don’t cross over the line to the other side. Feel free to refer to this diagram if you need a reminder!
by Andrea Allen
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.
Tagged Tv School
An Introduction to Color Correction
For many creators, color correction (also known as color grading) is the last step in the process before a video is completed. Although the raw video taken from your camera may look good already or at least perfectly passable, color correction provides an excellent opportunity for you to make your video look even better.
This lesson will show you three different methods for color correcting your video. The first two show you how to use color correction to subtly touch up your video in Final Cut Pro and After Effects. The third video shows you how to use the popular plug-in Magic Bullet Looks to stylize your video.
Final Cut Pro includes a 3-way color corrector that allows you to adjust the whites, mid-tones and blacks in your video. This can be a very handy and straightforward tool to correct your video’s white balance and flesh tones. Zach King from FinalCutKing.com made this tutorial to get you started:
3 Way Color Corrector from Zach King on Vimeo.
For a slightly more precise method to color correct your video, Adobe After Effects is a good solution. After Effects allows you to isolate your video’s red, green and blue channels to make very precise changes to your video’s color palate. This method is a bit more labor intensive, but the results are well worth the effort. Michael DeVowe has put together this tutorial:
Last, but not least, there is Magic Bullet Looks. This is a very popular plug-in for various applications, including Final Cut Pro and Adobe Premiere, that gives you powerful tools for color correction within a very user-friendly interface. It also includes a ton of presets that you can use to instantly achieve certain looks like vintage film, sepia, etc. Philip Bloom put together this video tutorial for using Magic Bullet looks, which has gotten more than 400k views so far. Enjoy:
There are varying degrees to which you can color correct your video. On one hand, you can use color correction solely to make the colors in your video appear more accurate. On the other hand, color correction can serve as yet another tool to express yourself creatively. Similar to a good soundtrack, well-colored video can complement and help set the mood of the story that you are trying to tell. In the film ‘Traffic’, Stephen Soderbergh used three unique color schemes to distinguish the three different story lines in that film, one taking place in Mexico, one in Washington DC and another in Southern California. One other good example is ‘Saving Private Ryan’, which used a washed out color palate to convey to the bleakness of World War II. Lots of World-War II videos on Vimeo now emulate this look, which Spielberg popularized. Marlon Torres’, ‘The Bridge’, is one such film that hearkens back to this style:
The Bridge – An Encounter from Marlon Torres on .
An Introduction to Color Correction
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.
Tagged Tv School
Capturing Good Sound
Any filmmaker today will agree that capturing sound correctly is just as important as capturing the image itself. Sound can make or break a professional or amateur production, so making sure you know your way around a microphone can’t hurt. So let’s go over some basic ways to capture sound and take your video to the next level of awesomeness we all know it can be!

Most cameras today have some pretty awesome built in features, anything from a DSLR that can shoot video to a normal handheld camera should have audio settings. The most important thing is to find out what type of sound you need to capture, this will then help you decide what equipment you may need.
For instance, when shooting in a quiet indoor area, or at the very least close to your subject, the built in audio on a camera normally works just fine.
However, when your subject is farther away or in a loud area, an external microphone may be required. Most professional productions record sound separately from the camera and re-sync it in editing, but to keep things simple, using an external microphone may be a good place to start. These can come in a variety of styles and price rangers, but let’s look at the most common ones:
Handheld microphone – Normally used for interviews or presentations, they come in both wired and wireless, and are perfect for “man on the scene” type shots.
Boom microphone – These long microphones are highly directional (recording sound where you point them). Normally used to capture actors lines from just off camera by attaching them to a long pole. They are also mounted directly on cameras to get long distance sound.
Lavalier microphone – A small clip-on microphone that attaches to the subjects clothing. Normally used on TV newscasts or sitcoms that require sound to be captured from the subject without it being obvious that there is a microphone attached.

Check out this Videopia lesson which will help you decide what microphone to use and when.
Microphones: The Proximity Effect from Videopia on Vimeo.
Once you have decided which mic fits your needs best, the next step will be finding out how to connect it to your camera. Most likely, you’ll find your camera has a 3.5mm stereo mini jack. If you’re not sure what that is, chances are you’ve at least seen one before. This is the most common audio jack and is used for most headphones and headsets for cell phones. It’s a pointy metal tip with 2-3 white or black rings around it. You can find microphones that have this connection pretty easily.
Most professional audio uses whats called an XLR connection, however most consumer cameras don’t have this connection available without the use of an adapter. If you find that your camera does have this connection, its recommended that you use it, just be aware XLR microphones often cost more than others. This connection is about a half inch diameter circle with three prongs inside it.

Check out this clip from stillmotion. Around 2:50 you can start learning about some real world applications for the different type of connections.
introduction to audio with DSLRs from stillmotion on Vimeo.
So once you’ve found your subject, the microphone you’d like to use, and the best way to connect it, you’re pretty much all set!
Tips:
Microphones that have a 3.5mm stereo mini jack normally require some type of separate power source, so make sure you have batteries!
XLR microphones normally use the power given off by the camera or device they are connected to, but double check to see if it requires it’s own power source before recording.
Before recording, try taking a 5 second video clip and playing it back with headphones. This will give you a good idea of how the camera is picking up sound, that way you can decide if you need to change locations, mics, etc.
All the microphones we talked about come in both wireless or wired versions. While wireless is more convenient, cameras can’t just support them out of the box. Make sure you the receiver you get with your wireless mic (the box that receives the sounds from the microphone and hooks up to your camera) can be connected to your cameras audio input (either XLR or 3.5mm stereo min jack).
Finally, make sure your microphone is on and the camera is set to use it! If your microphone isn’t turned on, you won’t capture any sound. The same thing will happen if you don’t tell your camera to use the external microphone (normally located in the cameras settings, however newer cameras detect the microphone automatically and don’t need to be told about it).
Finally for a quick overview of what you’ve learned, check out Vimeo’s own QuickTüt!
Tagged Tv School
Framing and Composition
Framing and composition is one of the most easy to explain, but difficult to master, topics in video making. In the video below by Caleb Pike, along with Guy Silagi, you get a nice introduction to some of those basic principles.
HFSS Episode #5: Framing for Film from Caleb Pike on Vimeo.
Here are the three main types of shots used in character based storytelling-
Full – A full shot shows the entire subject’s body from head to toe. It’s used to give a subject context in their setting. In the video above we see Guy Silagi standing outside on a sidewalk and with that information we can see how he’s physically relating to his surroundings. Full shots are sometimes used as establishing shots. An establishing shot tells you where the story takes place, also known as the setting.
Medium – A medium shot shows the subject from about the hips or waist up. It’s useful for a when a subject is conveying information and it still allows you to still see them interacting with their environment. With a medium shot the setting has already been established in prior shots and more emphasis is being placed on the subject.
Close – A close shot, also called a close up, focuses on the subject’s face. As noted in the video above, you don’t want to give too much headroom, bring the shot in close to show the head, neck, and a bit of the shoulders. This type of shot places emphasis on the subjects facial expressions to help convey the emotion in a story. If you zoom in even more you can get what’s called an extreme close up. For example, a shot of a subjects’ eyes or mouth will show and emphasize an expression during an important moment.
Now that we’ve covered our basic types of shots let’s discuss where on the image frame we place our subject. In the video below by D. Eric Franks we’re introduced to the rule of thirds and are shown several examples of professional movies that utilize it.
Framing and Composition from Videopia on Vimeo.
Simply put, the rule of thirds is a method of composing your shots. Imagine that your frame has lines running though it, two horizontally, and two vertically. Together these lines divide the frame into 9 squares. Where the lines intersect are points where you want to put your subject. Aesthetically this will make your shots more interesting to the eye. Generally it’s boring to perfectly center your subject, you want them a bit to the left or the right of center. This also applies with horizon lines, don’t center the horizon so it divides the frame into even top and bottom halves. Instead have the horizon run across the lower or upper third of the image frame.
Rule of thirds from Jayne Whitelock on Vimeo.
Above is another handy tutorial, by Jayne Whitelock, on the rule of thirds for reference.
The rule of thirds is essential in painting, photography, and of course videography. It can take a lot of practice to masterfully apply it but with a little experimentation you’ll catch on and your videos will look better for it. By applying the rule of thirds, along with getting a handle for when to use full, medium, and close shots I have no doubt your videos will blossom into engaging stories that draw in your viewers.
by Daniel Hayek
Tagged Tv School


