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Photography In Space
By Captain Alan Poindexter
20 April, 2012
Two years ago today, I was tremendously privileged to land Space Shuttle Discovery after commanding her on her penultimate mission. It just so happens that Discovery was transferred to the Smithsonian yesterday and today is open for public viewing in the Udvar-Hazy center of the National Air and Space Museum. It seems fitting then that I write this post now about my photographic experiences on STS-131.

ISS over Chicago – Imaged during our “Fly Around” maneuver after undocking.
The ISS is an incredible engineering feat.
My friend, African wildlife photographer Andy Biggs, asked me to write down some thoughts about photography in orbit. To perhaps capture some of the lessons learned, difficulties, and challenges of photography in an unfamiliar, and unforgiving environment.

Discovery w/Leonardo MPLM in the cargo bay during our rendezvous and docking with ISS. She looks great over the plains of NW Tibet.
The dark round item just forward of the starboard payload bay door/radiator is our Ku Band antenna. This critical equipment failed on Flight Day 1.
It was supposed to be used for high data rate communication and as our rendezvous radar.
One thing NASA does really well is contingency planning.
We had simulated this major failure many times and were well prepared to use other tools to get the job done.
My crew and I were very serious about attempting to capture as much as we could of the beauty and wonder of being in space. After all, we were entrusted by the taxpayers, to be in a unique position and to image things that most people would never see first-hand, so we really wanted to do well and capture some great images. I hope that we didn’t disappoint. One disclaimer, although I shot most of these, the images credits are all NASA’s.

Aurora Australis – Captured above New Zealand. Nikon D3s, ISO 3200, 3 sec, f/2.8.
The aurora was fairly active during our flight. It has been even more so lately due to solar storm activity.
Check out this YouTube video shot by my colleagues on the ISS last autumn. http://www.youtube.com/watch?v=QmQrRC6lerk
NASA does a wonderful job, and spares no expense, in training astronauts to be photographers. I was lucky. My wife is a photographer and so I had a little experience beforehand. I’d also met some great photographers over the years at the Kennedy Space Center. I was picked to be the lead Photo/TV crewmember on my first mission, STS-122 in 2008. As the Commander on 131, I needed to delegate that responsibility to another crewmember, but due to my interest in the subject, I always stayed aware on the topic. We spent many, many hours in classes, field training, and in simulators using the equipment that we needed to master. Our instructors prepared us very well, and when we launched, everyone was more than prepared. There is very little time for on-the-job training, so knowing the equipment and procedures ahead of time was critical if we were to avoid making mistakes (our crews take great pride in minimizing errors – even photographic ones).
Several months before launch, Nikon came to us with some prototype D3s camera bodies. We weren’t allowed to use them outside the lab, but even in that limited environment, it was obvious that the low light, high ISO capability in space was going to be a real game changer. I worked hard with the shuttle program and engineering folks to get those cameras onboard – along with some new glass as well. As with everything that flies in space, certifying it was no easy task. In the end though we were able to supplement the impressive suite of equipment that we were carrying, and the stuff already on the International Space Station (ISS), with a few D3s bodies. That decision really paid off.
For the first time, we were able to capture images that we never thought possible. Consider this image of the Milky Way. I shot it out of the cockpit window during our undocked timeframe. We saw the Milky Way, quickly darkened the cabin, and then mounted the camera on one of many articulating support arms (there are numerous fixed mount points scattered about the crew module) that we had available.
The fixed points and articulating arms were great to hold a camera in position, but weren’t a rock steady support. Vibrations induced by fans, jet firings, and other machinery were transmitted through the structure of the shuttle to the camera. This caused some difficulty getting sharp images. I tried to anchor myself really well and provide a little “human damping” similar to what one would do with a long telephoto lens.
In any case, this is a really unique frame. The coastline you see is the coast of India. Note that the city lights are blurred due to having the shutter open for 4 seconds (in that time we traveled 20 miles over the Earth’s surface). The stars, however, are not blurred at all. We were in the Inertial Attitude Hold mode so our attitude relative to the stars was constant. The colors you see are exactly as the camera captured them. You can make out the different layers of the atmosphere and if you look closely, you can see stars shining through the atmosphere. Note how thin our atmosphere is.

Milky Way from Discovery Flight Deck.
Nikon D3s, 14-24 f/2.8 @ 24, ISO 9000, 4 sec, f/2.8
Along with the stunning images we took of subjects outside the confines of our orbital home, the improved high ISO capability also allowed us to capture life inside the station and shuttle with just ambient light. Never before (at least without several strobes or a lot of noise) were we able to photograph well exposed interior shots. Look at this shot of Dottie Metcalf-Lindenburger in the Leonardo Multi-Purpose Logistics Module. I used just a little fill flash at ISO 1600 to take catch Dottie demonstrating what legs are good for in a micro-gravity environment – carrying things.

Dottie in MPLM – Nikon D3s, 28-70/f2.8, ISO 1600, 1/125, f/2.8
Here’s another good interior shot taken with no flash. It shows some of the combined crew having ready to have dinner in the Unity (Node 1) module. We tried to have at least one meal a day with everyone. This image does a decent job of capturing life in space.

Crew in Node 1 – Nikon D3s, 14-24, ISO 1100, 1/30, f/2.8
Here’s another good interior shot with no flash. It shows some of the combined crew having dinner in the Unity (Node 1) module. We tried to have at least one meal a day with everyone. This image does a decent job of capturing life in space. See the Speed Limit sign?
Here is another shot using ambient light only. It shows the four women onboard at the robotics workstation in the US Lab, Destiny. Incidentally, STS-131/Expedition 23 was the only time ever that four women have been in space simultaneously. Dottie M-L, Naoko Yamazaki and Stephanie Wilson were on my crew and Dr. Tracy Caldwell Dyson was a member of ISS-23. This shot was taken during a break while they were moving the MPLM robotically from Discovery to the ISS. Note how “busy” the lab is – lots of equipment.

Crew in Lab – Nikon D3s, 24mm, ISO 3200, 1/20, f/2.8
Occasionally I used a small camera mounted LED illuminator for a little fill and to provide a catch light in the subject’s eyes. Here’s another a snap of Tracy and Soichi Noguchi clowning around during our cargo transfer operation (this activity took up most of our time – see the “bungee jail” to Tracy’s right and all of the bags behind it).

Tracy and Soichi – Nikon D3s, ISO 1600, 1/125, f/2.8
Using reflected light from Earth as an illumination source is a technique that not many have been able to experience. Here the colors of the Mideast, eastern Mediterranean, and Red Sea are reflected in the payload bay and the wings. This image was taken on Flight Day 2 during our inspection of the heat shield for any launch damage (this procedure was performed on all flights after we lost Columbia and her crew in 2003). On the left side of the frame is the robotic arm end effector and wrist joint. The arm was used to lift the Orbiter Boom Sensor System (OBSS) which is the long boom seen running down the starboard sill. In this image it’s easy to see Israel, Syria, the Sinai, and most of the Nile river delta. It’s hard to imagine all of the strife in this beautiful area when viewed from this vantage point.

Nikon D3s, 14-24 @ 14mm, ISO 200, 1/750, f/8
Here’s another frame of the same area taken a few days later while we were docked at the ISS. This one was taken from the Cupola module which was installed on STS-130 a few months before our arrival. Note the mostly empty bay. Leonardo was attached to the ISS at this point. The only remaining payload was the Ammonia Tank Assembly which you can see mounted on the cross-bay carrier at the back of the bay. The station robotic arm is in place to move the tank to the ISS during one of our three space-walks.

Nikon D3s, 28mm, ISO 200, 1/1000, f8
While living and working in space was a tremendous experience, it also presented us with many challenges. Some of which aren’t so obvious. Photographically speaking, there were a number of hurdles. The dynamic range of the subject was potentially huge. The darkest darks you can imagine along with the brightest highlights. With no atmosphere, there is probably another stop or two of light on bright subjects. I would guess that the dynamic range of some scenes approaches 16 or 17 stops. Here’s a shot of Rick Mastracchio outside during one of the space-walks the sunlit EVA suit and thermal blankets is a huge difference from the blackness of the background. This image had some really badly blown highlights which I was able to recover in post-processing.

Nikon D3s, ISO 200, 1/800, f8
This shot also presented some interesting lighting challenges. It was taken during orbital sunset over the terminator on earth. Note the color of the solar arrays with the low sun reflecting on them, the dark earth on one side and the super bright backlighting (with major blown highlights). The module you see here is the European Space Agency’s Columbus lab. We delivered it on STS-122 in 2008.
The other challenge that this shot demonstrates is rapidly changing light conditions. At 17,500 mph (that’s 5 miles/sec !) you get an orbital period of 90 minutes. That’s a sunrise or sunset every 45 mins. Light conditions like in this shot last for, literally, only a few seconds. Again, not much time for OJT.

Nikon D3s, 14-24@14, ISO 200, 1/90, f/4.8
That same speed also made it tough to be in position, with the equipment ready to go, in order to image specific places on earth. When you cross continents in minutes, you don’t have long to get a shot of your hometown…if it isn’t covered by clouds. When you did get there, you had to shoot at really high shutter speeds to avoid blurring the ground. The old rule-of-thumb of 1/(focal length) is far too slow. We were very busy, with our daily schedule filled in 5 minute increments, so I unfortunately missed most of the opportunities to grab frames of my favorite spots.
Anyone that has tried to shoot through a scratched up airliner window knows how difficult it is to get a good shot. Shooting through the thick and multiple panes, of a spaceship window (yes they’re scratched up too), is particularly challenging. Making sure you hold the front lens element parallel to the window is critical to avoid ghosting. Forget about it if there is any light shining on the window. Take this image. It shows the multiple panes and just how far apart they are. Dottie was running the spacewalk “choreography” from the Flight Deck. Clay and Rick were outside and Dottie was quarterbacking the show.

Nikon D3s, ISO 400, 1/1000, f/2.8
Even with those multiple thick frames, it was possible to get some decent shots. Here’s one of Rick working at night in the payload bay just outside the aft flightdeck. This clean shot was also made possible by good low-light sensors…his helmet lights providing the main light source.

Nikon D3s, ISO 3200, 1/125, f/2.8
Here’s another one. This was taken from the Cupola looking aft along the Russian segment. Those are two Soyuz ships docked to their docking compartments. It might appear inverted to you, but there isn’t really an up or down in space. This was the orientation you ended up in when you went headfirst into the Cupola.

Nikon D3s, ISO 200, 1/1000, f/8
And this one is the view from the Commander’s seat on the shuttle Flight Deck. Cool place to eat breakfast every morning, huh? See the guys working outside?

Nikon D3s, ISO 200, 1/1000, f/2.8
You’d think that with everything floating, it would be easy to stabilize a camera. That is true, but what was tough was stabilizing oneself and one’s subject. I can’t tell you how many times I missed a shot because I floated out of position, or my subject did. Foot loops are your friend. Imagine how tough it was to hold 13 bodies still for this shot. This is the complete combined STS-131/Exp 23 crew. The light shirts are my crew and the dark shirts are the ISS crew. Next to me in the front row is Dr. Oleg Kotov. Oleg is a Russian Cosmonaut (one of three onboard) and was the ISS Commander – a super guy and a lifelong friend. The crew of 13 represented the most people ever in space simultaneously. I doubt that record will be broken anytime soon.

Nikon D3s, ISO 200, 1/60, f2.8 – (4) SB-800 strobes
We always sent cameras outside with the guys during the EVAs (Extra-Vehicular Activity – NASA speak for space-walk). They were mostly stock D2Xs, but had some minor mods in order to deal with the rigors of functioning in a vacuum with several hundred degree thermal swings. They had a custom fit thermal blanket wrapped around them, a large viewfinder so that they can be used with the helmet, and a big button that could be pushed with those oven-mitt gloves to release the shutter. We turned them on before they went into the airlock and used Program mode, then hoped for the best. For the most part, the matrix did really well. Here are a couple of shots that the guys took with them.

Rick Mastracchio, EV1 – D2Xs, 28mm, ISO 200, 1/160, f/6.3

Discovery docked to ISS, 4/11/1010 – Nikon D2Xs, ISO 200, 1/125, f/5.6
Unfortunately, we eventually finished all of our work, and were running low on consumables, so we had to undock and come home. This shot was taken by Oleg during our departure. It’s hard to get a bad shot with this subject matter.

Nikon D3, ISO 200, 1/640, f/5
Finally, here’s a shot of Jim Dutton and I in our seats on the Flight Deck getting ready for an orbit adjust maneuver using the OMS engines. We were modifying our orbit to give us the best positioning and timing for multiple landing opportunities in Florida. This shot is a good example of the ability of a good TTL flash saving the day. The camera was apparently setup in Manual mode for outside imagery (probably my fault for not resetting it – we had a rule that one should always leave a camera in Program, ISO 200, AF-on for the next guy), and Dottie slapped a flash on it and took this frame. I’m fairly sure that I lost some vision after that stobe firing.

Nikon D3s, ISO 200, 1/1500, f5.6 w/flash
(Don’t ask me why those settings were used??)
Last thing. Building on years of Earth observation imaging, and Dr. Don Pettit’s work on imaging cities at night, we did some early work using the D3s to make time-lapse movies of an orbit from the ISS. Our efforts yielded some decent stuff, but nothing compared to what Mike Fossum and others have done since using the techniques that we pioneered. Make sure you check out their work here.
http://www.luminous-landscape.com/locations/photography_in_space.shtml
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.Extreme contrast edits in Lightroom 4 and ACR 7
By Martin Evening
| agged with: adobe adobe-camera-raw lightroom photoshop software-technique |
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With the launch of Lightroom 4, Adobe formally introduced a new version of the raw processing engine that powers both Lightroom and Photoshop’s Adobe Camera Raw (ACR) 7 plug-in. Known as Process Version (PV) 2012, it represents quite a radical shake up in the way you can now process your Raw (and non-Raw) images.
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| The new PV 2012 controls offer the ability to create an HDR-ike tonal range from a single image capture. |
Adobe has offered several reasons for this change. With earlier process versions – PV 2003 and PV 2010 – there was a degree of overlap between some of the Basic panel tone controls, not to mention confusion among users as to the most effective slider combinations.
In addition, the default tone settings differed for Raw and non-Raw images. Different amounts of adjustments were therefore required depending on whether you were editing a Raw image or a JPEG for example, making it problematic to share settings between the two file types. So on one level PV 2012 is an attempt to make tonal adjustments more straightforward and intuitive to perform.
Above all though, the range of control when editing raw images was becoming somewhat limited by what the PV 2010 (and earlier) adjustment sliders would allow. The sensor performance of today’s mirrorless and DSLR cameras make it possible to effectively extract a more extended dynamic range. The thing is, you need the raw processing tools to keep up with these developments. PV 2012 is Adobe’s effort to do just that. In this article, we’ll compare some of the raw file editing capabilities of PV 2012 against its predecessor, PV 2010.
What’s changed in the PV 2012 Basic panel?
In PV 2012, there are still six primary tonal adjustment sliders in the Basic panel, all intended to be used in their order of appearance. But some sliders have been replaced and those that remain have seen changes in functionality. It’s important to note that, unlike previous versions, most of the PV 2012 controls are scene adaptive, meaning their behavior – even at default settings – is optimized on a per image basis.
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| Here you can see PV 2010′s default tonal adjustment settings for raw files. |
In PV 2012, the default value for each tonal adjustment slider is 0 for both raw and non-raw files. |
The Exposure slider is effectively a combination of PV 2010′s Exposure and Brightness sliders. It is used set overall image brightness. The Contrast slider is now scene-dependent, offsetting its operational midpoint slightly depending on whether you are editing a low key or high key image.
Brand new Highlights and Shadows sliders offer separate luminance control for midtone-to-highlight and midtone-to-shadow regions, respectively (although there is a degree of overlap between the two). They work in both positive and negative directions and on an evenly balanced scale. So you can lighten or darken the highlights and shadow areas independently, with a +10 move being similar in strength to a -10 adjustment. The Whites and Blacks sliders are used to adjust the end points for the image’s brightest and darkest tones, respectively.
Controlling a high contrast image with PV 2012
In the examples below, we’ll take a look at the benefits PV 2012 offers over its predecessor when working on a high contrast raw image that contains a wide dynamic range. Here I’ll be using ACR 7, which provides the same PV 2012 adjustments as Lightroom 4.
In the image above you can see by the histogram I’ve overlaid that the highlights are blown out and the shadow details are completely hidden. Because this is a Raw file, however, we can extract some data that would have simply been lost in an 8-bit JPEG.
While the PV 2010 edits are certainly an improvement over the original image, we are left with a somewhat flat looking image with muddy shadows and relatively little contrast in the background areas of the scene. And you’d be hard pressed, too, to argue that the slider adjustments I’ve described above are intuitive. Let’s take another pass at the same file, but this time using PV 2012.
As you can see, the PV 2012 options give me greater control over the tones in the image in a more straightforward, though by by no means dumbed-down manner. In the crops that follow you can see just how much difference there is in using PV 2012 versus PV 2010.
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| PV 2010 default settings | PV 2012 default settings |
Notice how much more shadow detail is visible in PV 2012′s default settings. This initial rendering obviously provides a better starting point for extracting useful information.
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| PV 2010 after editing | PV 2012 after editing |
At first glance the edited results may look very similar. But take a closer look at these crops (click on the thumbnails for a larger view) and you’ll see that the PV 2010 image shows distinct halos around the column edges as well as false color in the clouds. Overall, the PV 2012 image offers a much more natural, ‘less-processed’ looking result.
Enhancing a low contrast image with PV 2012
I just showed you some of the advantages to using PV 2012′s Basic panel controls in compressing the tones in a very high contrast scene. Well, here is an example of how you can do the opposite and expand the tones more effectively in PV 2012. In the following examples I’ll be using Lightroom 4. These same adjustment sliders are also available in ACR 7.
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| This photograph of Eliean Donnan Castle in Scotland was taken in pouring rain, using a telephoto lens. The primary editing task here is to increase contrast. |
With a low contrast image like the one above, the easiest way to increase contrast is often to make the shadow regions darker. Doing that in PV 2010, however, usually involves two separate steps, as I’ll demonstrate below.
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| PV 2010 default raw file settings. | To produce the image shown below, I moved the Blacks slider to 53. |
In the image above, the darkest tones in the image have been set to maximum black. Overall contrast is improved, but the effect here is a bit overdone, with too much shadow detail missing. I then used the Fill Light slider to open up the shadow regions; a reduction in contrast for the sake of more image detail.
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| Still in PV 2010, here is the result of adding a Fill Light adjustment of 19 to regain shadow details that were lost by the aggressive Blacks slider setting in the previous edit. |
The image above has increased contrast compared to the original image and contains more shadow detail than the previous edit. Yet in PV 2010, the Blacks slider has a ‘knock on’ effect, boosting saturation. The green trees and foliage look a bit unnatural in this context.
Let’s compare this with the revamped Blacks slider available in PV 2012. Due in part to its adaptive nature as well as to the existence of a separate Shadows slider, the Blacks slider in PV 2012 makes it much simpler to set the clipping point without losing excessive shadow detail.
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| PV 2012 default settings. | I moved the Blacks slider to a value of -51. |
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| Here is the result of using a single adjustment in PV 2012; moving the Blacks slider to -51. |
As you can see, setting the black clipping point is a one step process in PV 2012. All you have to do is adjust the Blacks slider and you are done. You can of course make further adjustments to the other sliders in order to achieve the desired result, but the new Blacks slider on its own does not have the same ‘knock on’ effect we saw in PV 2010.
Conclusion
We’ve just seen how the changes in PV 2012 can provide you with better results than its predecessor in more extreme editing situations. Spend some time using it in Lightroom 4 and/or ACR 7, and I think you’ll quickly find that PV 2012 offers benefits with less extreme images as well. I do encourage you, however, to experiment specifically with images of very high contrast. Where I once used Photomatix or Merge to HDR Pro to blend exposure-bracketed images together, I am finding that using just a single median exposure image and PV 2012 adjustments like those I’ve shown you here, I can often get similar, if not better results.
Martin Evening is an award winning advertising and fashion photographer based in London, England. He is also a best-selling author of instructional titles such as The Adobe Photoshop Lightroom 4 Book and Adobe Photoshop CS5 for Photographers.
http://www.dpreview.com
Ken Robinson: Changing education paradigms
In this talk from RSA Animate, Sir Ken Robinson lays out the link between 3 troubling trends: rising drop-out rates, schools’ dwindling stake in the arts, and ADHD. An important, timely talk for parents and teachers.
Creativity expert Sir Ken Robinson challenges the way we’re educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence. Full bio »
Tagged educación
How to Take Long Exposure Shots in Daylight
In this video Scott Kelby demonstrates how to take long exposure photos – during the day. The image he takes is exposed for a whole 2 minutes at ISO 200 and at f/11.
Thanks to the team at WeeklyPhotoTips and Scott Kelby for shooting the video.
Check out more of Scott’s great teaching in his wildly popular Digital Photography Books.
by Darren Rowse
Read more: http://www.digital-photography-school.com/how-to-take-long-exposure-shots-in-daylight#ixzz1i9ODmTj9
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.A velocidad de vértigo
Esto va a una velocidad de vértigo. Y las cosas nunca van a ser igual que antes, y no me refiero a la abundancia y al despilfarro económico. A lo que nos enfrentamos no es a una crisis con efecto rebote, sino a un cambio total y radical de muchos sistemas ya obsoletos (político, financiero, educativo…), y entre ellos encontramos también al publicitario.
Estamos en un mercado en el que las empresas demandan “otras cosas”, quieren nuevas ideas, las que sean para vender más y hacer partícipes a los clientes de sus marcas. Desean invertir poco pero con efectividad, ya no quieren medios convencionales, piden Internet porque la actualidad y realidad es digital.
Con una inversión que ha descendido en un 70% en medios convencionales no podemos pretender estructurar las agencias y actuar de la misma manera que hace 50 años, ni 5 ni 3.
Las cosas cambian de un día para otro, y como es lógico no somos adivinos. Por eso vamos tanteando como niños, paso a paso a ver qué pasa. Pero de lo que sí que estamos seguros es de que estamos en una era de necesidad y búsqueda de ideas, de reinventar, de apostar por un mayor equipo creativo que piense por y para el cliente; para que su empresa despunte no sólo creando buenas ideas de campaña, sino también aportando valor a sus clientes intentando resolver problemas de negocio. Eso es lo que pide el cliente y el mundo en general. Y sí, también pide Internet. Todo a través de Internet.
Las grandes estructuras de agencias, las de toda la vida, están muertas. Sólo las que creen algo nuevo, por muy absurdo que les parezca a algunos, las que vean más allá de la publicidad y vean innovación, renovación y apuesten por la “idea global”, se harán un hueco en la nueva historia de la publicidad.
Las agencias han estado estructuradas durante 50 años de la misma manera, con los mismos departamentos, ampliando o quitando algunos de ellos acorde a las necesidades de su tiempo. Pero ha llegado la hora de dar un giro radical.
Cuando la innovación se convierte en cultura, las cosas empiezan a funcionar. Eso es lo que le falta a España como país por ejemplo. Y no tenemos algo imprescindible, conciencia social, conciencia de grupo, somos por naturaleza individualistas. No miramos por el colectivo, por trabajar en colaboración por un fin común para que avance nuestra sociedad. Y el tema de la innovación da miedo, no hemos sabido hacerla parte de nuestra cultura, por eso vamos con mucho retraso. Y lo mismo es aplicable a la publicidad. Sólo aquellas empresas que sepan incluir la innovación continua en su cultura empresarial como pilar principal, serán quienes marquen historia.
25 de enero de 2012 por Fabricio Mancebo
Tagged conciencia social
¿Cuáles son las tendencias de marketing online más importantes?
El tiempo de utilización de los medios se desplaza del mundo offline al online. El experto en e-mail marketing Torsten Schwarz enumera en haufe.de las tendencias más importantes de marketing online y nosotros se las resumimos a continuación:
Motores de búsqueda: a la cabeza para atraer nuevos clientes pero las páginas en redes sociales se incluyen ahora en los algoritmos.
Comunicación en redes sociales: es imprescindible responder a los clientes y seguidores y el conocimiento adquirido puede ahorrar en estudios de mercado.
Búsquedas móviles: publicidad móvil para negocios locales que se beneficiarán del uso de los smartphones para buscar información.
Publicidad en redes sociales: el contenido debe ser de calidad y no masivo para no espantar a los seguidores.
Realtime Bidding: los anuncios en texto han pasado rápidamente a banners para las pujas en tiempo real y se adaptan fácilmente a las preferencias del consumidor.
Menos es mas
Con este spot tan bonito y emocionante spanair a querido felicitar las fiestas.
Un año más a vuelto a arrasar en la red, el año pasado fueron más de 850.000 descargas con este otro video.
¡Menos es más!. ¡Enhorabuena, Spanair!
Con pocos medios y mucha ilusión. Una acción navideña excelente para su imagen.
Su organización puede ser la próxima en beneficiarse de una publicidad muy efectiva.
Desde comunicazone ofrecemos un trabajo de calidad, como muestra aquí te dejamos uno de los spot desarrollado íntegramente por Comunicazone.es y una felicitación de Navidad para ti.
Comunicazone nuestra ilusión eres tu.
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.Menos es más
Con este spot tan bonito y emocionante spanair a querido felicitar las fiestas.
Un año más a vuelto a arrasar en la red, el año pasado fueron más de 850.000 descargas con este otro video.
¡Menos es más!. ¡Enhorabuena, Spanair!
Con pocos medios y mucha ilusión. Una acción navideña excelente para su imagen.
Su organización puede ser la próxima en beneficiarse de una publicidad muy efectiva.
Desde comunicazone ofrecemos un trabajo de calidad, como muestra aquí te dejamos uno de los spot desarrollado íntegramente por Comunicazone.es y una felicitación de Navidad para ti.
Comunicazone nuestra ilusión eres tu.
Presupuesto vídeo Alicante, Fotografos Alicante, estudio de fotografos, video publicidad, Foto profesional publicidad, retratos, estudio de fotografia, fotos profesionales, reportajes fotograficos, fotografo profesional, oferta fotografia, presupuesto fotografia online, presupuesto producción cine, ofertas de fotógrafos, publicidad, fotografo, retratos, fotografía publicitaria, foto profesional, fotos de catalogo, niños, fotografo de revista, reportaje publicitario, reportaje social, fotografo cine alicante, video alicante, video profesional, presupuesto fotografia, presupuesto fotografia online, presupuesto video presentación, precio de fotografos en Alicante, oferta book alicante, Book Modelos, Fotografia Creativa, Bautizos, Comuniones, Enlaces, fotografia de desnudos, fotografia erotica, reportaje social, presupuesto fotografia, presupuesto fotógrafo online.Ultra-Creative Foodscapes by Photographer Carl Warner

English photographer Carl Warner is the perfect example of a creative person. This guy thought of building full landscapes with food, and it just looks absolutely amazing. It’s total eye-candy and of course, makes you hungry.
He uses several kinds of food to create perfect landscapes that you would be proud to gaze for hours. His technique gotta be really painful but really worth the time spent in the end. For more of his amazing work, you should visit his portfolio. He’ll appreciate it. I hope you enjoy these! Cheers!










About the author
Hello, everyone! I’m Paulo Gabriel, designer from Porto Alegre, Brazil, born in 1984. I have worked as a webdesigner since 2006, but websites and blogs have been a hobby for me since 1999. Here in Abduzeedo, I try to bring only the hot stuff for you… and hope that all of you enjoy my posts! For more cool stuff, you may also follow me on Twitter.
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